Event, visuals and merchandising

During 2025, Services Généraux collaborated with Sucuk und Bratwurst on a playful and ambitious project that blurred the lines between reality and performance. For months, the two studios staged a (fictional) online rivalry, through cheeky comments, diss art, and creative banter; a fun inside joke that grew into something much bigger.

The story culminated on September 12th, 2025, in Berlin, with a boxing gala, an after party and art exhibition. Alongside the event, we created a full series of visuals and images offering a tender look on fighting culture; exploring the beauty, vulnerability, and intensity that exist behind the gloves.